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Getting positive feedback from customers is an important component of successful online business. In today’s digital world, where trust in advertising is declining, user reviews become a reliable source of information for potential customers. According to studies, 85% of consumers trust online reviews as much as recommendations from friends and family. In addition, 60% of consumers consider the reviews trusting or very trusting. All this indicates that positive feedback about your business can help attract new customers and increase confidence in your company.
How to collect feedback from customers
Include a request for withdrawal in after-sales mailings
One effective way to collect feedback from customers is to include a request for recall in after-sales. According to studies, about 80% of customer reviews were shopify website design received due to electronic requests. Personalization of such messages, including the client name and the list of products purchased by them, helps to increase the likelihood of receiving a review. Providing direct links to the reviewing page also makes it easier for the customer process.
All this can be done with the Revvy service, which requests feedback through WhatsApp and transfers it to online maps and sites with reviews. And negative reviews process and reduces the risk of their appearance on the Internet.
Collect reviews through messengers
Provide customers with the opportunity to leave a review directly through WhatsApp, telegram or email. This is convenient for customers, as they do not have to go to other websites or platforms. Insert interactive elements such as the "leaft review" button or form to be filled, directly into the message. This will help simplify the process for customers and increase the likelihood that they will leave you a review.
Use video reviews
Video reviews are a particularly powerful tool for attracting new customers. Ask satisfied customers to record a short video in which they will talk about their positive experience with your business or product. And do not forget to encourage them for this with discounts or pleasant offers. Video reviews have a greater emotional appeal and can create even greater trust in potential customers. You can use these video reviews on your website, social media or promotional materials.
Create a page with reviews on your website and secure reviews in social networks
Create a separate page on your website where customer reviews will be posted. This will allow visitors to your site easily to get acquainted with positive reviews and learn about the real experience of other people. It is important to publish a variety of reviews, including both written and video reviews, to provide a variety of information about your business.
Actively participate in social networks and online platforms
Be active on social media and online platforms where users can leave feedback about your business. Respond to reviews, express gratitude for the positive reviews and carefully solve any problems specified in negative reviews. This will show your attention to customers and the willingness to solve their problems, which will create a positive impression on potential customers.
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