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Let's start by analyzing the benefits. The benefits of predictive marketing are transversal Predictive marketing primarily impacts growth and sales , but it doesn't do just that. Being able to predict marketing trends across different channels can influence many aspects of the process. Here is how predictive analytics can influence company strategies on different marketing channels. Move the website Is your website static and not very interactive? and dynamic? Leverage the opportunities offered by artificial intelligence applications to enhance conversion capabilities.
Modify your site so that customer clicks expand your Turkey Phone Numbers 32 Million List data base and use this raw data to make real-time customer recommendations and increase conversions. The use of this technology produces an average increase in the conversion rate of 22.66%. Personalize emails Email campaigns can leverage predictive marketing strategies to dramatically personalize content for customers. Email personalization increases conversion and engagement rates and increases transactions by 6x compared to non-personalized messaging.
It makes SEO more agile and effective Few digital marketing activities require as much attention as SEO . A traditional system SEO, reactive rather than active, does not go very far today. Working on data is a must, but finding a way to not let it age before using it is even more so. If operations are not modernized, catching up becomes impossible. Do you know the paradox of Achilles and the tortoise? The risk is that the data, like the turtle, is always one step ahead of you.
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